Strategic Management and Business Strategies for the Digital Economy
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چکیده
The concept of strategy has been developed first in a military and political context. Military strategy books, such as The Art of War by Sun Tzu and On War by von Clausewitz, are famous and have become business classics. Sun Tzu developed the tactical side of military strategy and Von Clausewitz highlighted the dynamic and unpredictable nature of military strategy. The growth of firms and industries during the second half of the 20th century led to the importance of strategic management. Strategic management is concerned with developing the concepts, tools, and techniques to analyze industries and competitors and developing strategies to gain competitive advantage. As it is mentioned by Furrer, Thomas, and Goussevskaia (2008):
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تاریخ انتشار 2014